An analytical and adaptable branding student seeking to transfer fragrance R&D and project management skills to branding position with focus on creative copywriting. Excellent and organized communicator with freelance experience in web content writing for product descriptions, newsletters and blogs.

Advanced Branding Graduate Project | 2023

  • Develop brand identity using brand key and ladder methods
  • Utilize consumer insight and audience data to write targeted content
  • Create brand kit to consistently communicate brand directives to audience
  • Write engaging copy in brand voice using essence and pillar techniques
  • Optimize ChatGPT interactions and output using prompt engineering

Content Writer

Freelance | 2021 – Present

  • Create email newsletters for small business, increasing sales by 28%
  • Write and proof product description copy to increase website traffic
  • Conduct research on wellness trends to create engaging blog content
  • Prepare and compose blog posts, ensuring accuracy in all content

Experimental Fragrance Chemist

Givaudan Flavors & Fragrances | 2014 – 2021 | New York, NY

  • Compound fine fragrance oils for global leader in fragrance creation and manufacturing with over 16,000 employees
  • Coordinate and manage project deliverables with N. American and EMEA sales and marketing teams
  • Train and supervise laboratory night-shift team of six direct reports
  • Develop olfactive abilities under the guidance of perfumery and evaluation

Packaging Engineer

Unilever | March 2013 – Oct. 2013 | Trumbull, CT

  • Develop and modify packaging for consumer good company with over 14,000 employees for the Axe, Vaseline and Dove Men + Care brands
  • Manage global projects in N. America, S. Africa, India and S. Korea, demonstrating cultural understanding and excellent communications skills
  • Collaborate with cross-functional teams in R&D, marketing and product development for new product launches

Research Associate Apprenticeship

L’Oréal | 2011 – 2012 | Chicago, IL

  • Implement market research data of American American styling habits
  • Design new product for style longevity based on marketing recommendations
  • Compose technical reports and present results to department heads

Master of Science in Strategic Brand Management
The American University of Paris
2023 – Present

Master of Science in Polymer Chemistry
University of Oregon
2011 – 2012

Bachelor of Science
University of South Carolina
2006 – 2010

  • Writing
  • Copy Editing
  • Content Development
  • Blogging
  • Email Newsletters
  • Social Media: Instagram & YouTube
  • Canva
  • WordPress
  • Microsoft Office Suite

For more of my story, please visit the About Me page and for more details on my work experience, check out my LinkedIn profile.